Strategic Analysis with current research! The Flower Shop, Inc. The Company was founded in by John Doe. The business will also generate substantial income from providing large scale floral arrangements for weddings, funerals, and other major events.
Additional revenue growth should stem from the maturing Castleberry Hill area as a destination shopping district. At the time of opening the Castleberry Hill area will have approximately 1, residents.
The company is forecasting conservative, yet healthy, revenue projections for Years Two and Three. The company will use sophisticated marketing techniques to secure a core clientele of executive businessmen and corporate accounts, and will differentiate from other traditional retail and on-line florists by offering Frequent Flower Gift Programs with personalized service e.
Designing and selling innovative, high quality fresh flower arrangements using a variety of design styles, flowers, and containers.
Creating a storefront that resembles an art gallery, with fresh, avant-garde floral arrangements displayed like art and always for sale. Offering additional products, including gourmet chocolates and original artwork from local artists.
Communicating with potential customers through direct mail, print advertising and an easy-to-use website. Offering complimentary in-store events, such as book signings, cheese tastings, and art showings, that coincide with other neighborhood gallery openings. Affluent businessmen who work in Midtown and Downtown Atlanta: They are ideal candidates for an automatic, fresh flower delivery program that will help them keep romance alive with their spouses or significant others.
The concept involves establishing flower arrangements as a way to foster romance, and the company will target men with higher levels of discretionary income who are more accustomed to spending money on loved ones.
Midtown and Downtown Atlanta: These are prime areas from which to attract a handful of commercial accounts that require weekly floral arrangements. Downtown Atlanta alone, defined as a four-square mile area centered near the intersection of Peachtree Street and Andrew Young International Blvd, is home to more thanemployees daily.
Almost half of the dozen Fortune firms headquartered in Atlanta are either headquartered downtown or have a major office presence downtown. The main selling points for buyers will be twofold: In addition, the well-established Atlanta-based speciality furniture store, No Mas! Productions, plans to relocate its main store to the Castleberry Hill area, and create a distinctive destination shopping area for metro Atlanta shoppers.
Approximately one-third of the space would be allocated for retail use, and the other two-thirds would be used for workspace and storage. At this time, there are no other planned florists in the Castleberry Hill area.
Atlanta is served by a large international airport, and access to imported flowers is excellent. Hours of operation will be Monday — Friday, and from noon — 4: Hours may be extended during the holidays.
Owner Jamie Muir, who has more than 14 years of experience in corporate marketing and has trained as a florist, will create floral arrangements and run the business manage operations, inventories, marketing and sales.
She will engage the services of a part-time delivery person, and, for certain floral-intensive holidays, may employ temporary staffing. This information will be used with e-mail and direct mail efforts to build custom marketing programs, establish customer loyalty and drive revenue.
All sample arrangements in the store will be available for purchase.Services Businesses Florist Sample Business Plan. This sample business plan is an ideal example for any florist during the start-up stages. Furnace Repair calgary.
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Because it is a plan outlining every detail of your company and how you will repay borrowed money, a good business plan is a crucial part of any loan application.
It also is the basis for good leadership for yourself or your manager and your employees. Blooms & Petals Florist is a trade marked business.
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