Answer any ten of the following sub-questions.
Consumer Behaviour Module Code: Spring Student Number: No form of electronic dictionary is permitted.
Calculators Non-programmable scientific calculators are permitted but mobile phones are not allowed. Write your responses clearly in the answer booklet provided.
Remember to indicate the number of the question to which you are responding. Consider one purchase category such as pre- purchase and cite the questions that might be asked from both the consumer's and marketer's perspective.
|Topics For Marketing Research Paper - Bookwormlab||Why do energy conservation policies mobilise the behavioural sciences rather than the social sciences?|
The questions must be specific. Answer any TWO 2 questions only 1. Discuss and give an illustration of each type of motivational conflict.
How do marketers apply them when developing advertising campaigns? Explain the Freudian and neo-Freudian systems of personality, as they might apply to the behaviour of different consumers. What is the relationship between a drive, a need, and a want?
List the primary needs displayed in Maslow's hierarchy of needs.
Give an example of a product that fits each need. Why have multi-attribute attitude models become so popular among marketing researchers? What are the elements that are specified in such models?Motivation research is a form of consumer research which has gained ground over the recent years.
Motivation Research is the currently popular term used to describe the application of psychiatric and psychological techniques to obtain a better understanding of why people respond as they do to products, ads and various other marketing situations.
Consumer behavior is the study of how people make decisions about what they buy, want, need, or act in regards to a product, service, or company. Consumer Behaviour and Marketing Research Paper - MP Time: 3 Hours ] [ Max.
Marks: 80 Note: The question paper is divided into three sections . You can also order a custom essay, term paper, research paper, thesis or dissertation on Consumer Behavior topics from our online custom writing company . TNOU MBA-Second Year-Marketing Research and Consumer Behavior (MSP) Papers Advertisements The Tamilnadu Open University is one of the foremost institutes of the south imparting education in the various fields of science and commerce.
Consumer behavior involves services and ideas as well as tangible products. The impact of consumer behavior on society is also of relevance. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for .