Brand repositioning project

Konqi and Katie made their costumed appearance at the KDE 4. Kandalf the wizard was the former mascot for the KDE community during its 1.

Brand repositioning project

Many of them are intangible and subjective. Start by considering the following: How many years have you been using the existing name? Would a change alienate or confuse any existing customers? How much goodwill is built into your existing name? If you were to change your name, would you lose any revenue as a result?

Estimate the dollar loss if any over a period of one year. Now review your brand strategy. Is your name in sync with your brand?

Brand repositioning project

Does it reflect your brand promise? Carefully evaluate your position in the marketplace and your last years of sales revenue. How well does the market respond to your existing brand?

Are your revenues growing at the same rate as your competitors? Do your marketing programs produce large quantities of new leads? Or is it a battle just to keep your existing customers? Many times, a weak name and indistinguishable brand cause the above problems. A fresh name and well thought-out brand strategy might open new avenues for growth that far outweigh even substantial rebranding costs.

If you doubt it, check out how many celebrities have changed their names to become more marketable:Brand Repositioning, Revitalization and Rebranding Project. Description: Brand management is a long-term process that involves awareness of the unique challenges that confront the brand as it progresses across the different stages of its life.

The Blake Project Can Help: The Brand Positioning Workshop, the Strategic Brand Storytelling Workshop and Brand Strategy and Customer Co-Creation Workshops Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education.

Kering S.A. (French:) is an international luxury group based in Paris, owns luxury goods brands, including Gucci, Yves Saint Laurent, Balenciaga, Alexander McQueen, Bottega Veneta, Boucheron and Brioni, Pomellato..

The company was founded in It was known as Pinault S.A. until , as Pinault-Printemps-Redoute from to , as PPR from to , and became Kering . The positioning of a new brand often evolves from a competition-based approach to one that places greater emphasis on customers' goals as knowledge of the brand increases.

Once a brand is well-established, a single statement, such as the one below, may serve to capture elements of both competition-focused and customer-focused positioning. The Brand Bee is a full-service strategic brand consulting, digital marketing and web solutions agency, providing customised brand building solutions for a diverse spectrum of industries worldwide.

What is World Orphan Drug Congress? World Orphan Drug Congress is Europe's meeting place for the rare disease community. The Conference offers strategic keynote plenaries, themed tracks and dedicated networking sessions, you have the chance to really tailor the event to the needs of your day-to-day role.

When to Change Your Brand Name | Marketing MO